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Iss Pyaar Ko Kya Naam Doon : The game changer for romance on Indian TV

By Sreejeeta Ghosh (Guest Contributor) The Law of Diminishing Marginal Utility states that the more we consume a product, the less it satisfies us over time.  And Iss Pyaar Ko Kya Naam Doon (IPKKND) is a great contradiction to that law.  It started as a simple romance show but with time turned into a (nearly) cult romance classic. Romance is universal, but no one brought … Continue reading Iss Pyaar Ko Kya Naam Doon : The game changer for romance on Indian TV