Unrequited Love : Graceful examples from Hindi Cinema

By Aastha from Nazariya The recent ‘Tu Jhoothi Main Makkaar‘ was full of references to works by the team behind the film. Notably, one reference had the leading man, Ranbir Kapoor, call himself ‘ek tarfa ishq ka brand ambassador’ – a nod to his 2016 film, ‘Ae Dil Hai Mushkil’, where he played Ayan, a man who struggles to accept the fact that the object … Continue reading Unrequited Love : Graceful examples from Hindi Cinema

The language of sex in Iss Pyaar Ko Kya Naam Doon ( IPKKND)

By Sreejeeta Ghosh Hindi television and sex have had a complicated relationship, with representations ranging from the one-time consummation sequence after a wedding, to the traditional heroine shying away from any sexual insinuation by her husband. There was a brief period of shows in the 90s and a briefer period in the 00s that dealt with sexuality, desire and consent in their lead characters which … Continue reading The language of sex in Iss Pyaar Ko Kya Naam Doon ( IPKKND)

Iss Pyaar Ko Kya Naam Doon : The game changer for romance on Indian TV

By Sreejeeta Ghosh (Guest Contributor) The Law of Diminishing Marginal Utility states that the more we consume a product, the less it satisfies us over time.  And Iss Pyaar Ko Kya Naam Doon (IPKKND) is a great contradiction to that law.  It started as a simple romance show but with time turned into a (nearly) cult romance classic. Romance is universal, but no one brought … Continue reading Iss Pyaar Ko Kya Naam Doon : The game changer for romance on Indian TV